Carefree uses the longest owners-operators of vaginas to talk tampons and liners.
Meet ‘The Matriarchs’ in their 60’s and 70’s who don’t even get their periods anymore.
A fresh approach from the usual girl power, these older, wise women know a thing or two about life, love, sex and vaginas, and aren’t afraid to talk openly about it. For them, age has brought with it confidence, knowledge and a freedom from fear of judgment, which really is the ultimate in female empowerment.
They pass on their wit and wisdom to the next generation of women who are encouraged to get comfortable and look after for themselves.